{"id":3712,"date":"2018-06-18T13:23:56","date_gmt":"2018-06-18T13:23:56","guid":{"rendered":"https:\/\/smartplay.com\/?p=3712"},"modified":"2025-11-16T19:20:35","modified_gmt":"2025-11-16T19:20:35","slug":"creative-lottery-launch-campaigns","status":"publish","type":"post","link":"https:\/\/smartplay.com\/creative-lottery-launch-campaigns\/","title":{"rendered":"Creative Lottery Launch Campaigns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3712\" class=\"elementor elementor-3712\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57f77039 e-flex e-con-boxed e-con e-parent\" data-id=\"57f77039\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c760451 elementor-widget elementor-widget-text-editor\" data-id=\"c760451\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Lotteries get creative with buzzworthy launch ideas<\/h3>\n\n<p align=\"left\">Today, with consumers driving\u00a0so much of the\u00a0awareness generation through\u00a0social media, you&#8217;ve got to do something buzzworthy. Here are some examples of how some lotteries around the world have added large-scale visual elements to their launch campaigns in order to fuel social media sharing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce58f2 elementor-widget elementor-widget-image-gallery\" data-id=\"3ce58f2\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\n<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3ce58f2\" data-elementor-lightbox-title=\"Loteri-Cymru-Queen-Street-activation-program\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAxMTY3LCJ1cmwiOiJodHRwczpcL1wvc21hcnRwbGF5LmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDdcL0xvdGVyaS1DeW1ydS1RdWVlbi1TdHJlZXQtYWN0aXZhdGlvbi1wcm9ncmFtLmpwZyIsInNsaWRlc2hvdyI6IjNjZTU4ZjIifQ%3D%3D\" href='https:\/\/smartplay.com\/wp-content\/uploads\/2025\/07\/Loteri-Cymru-Queen-Street-activation-program.jpg'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/smartplay.com\/wp-content\/uploads\/2025\/07\/Loteri-Cymru-Queen-Street-activation-program-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" \/><noscript><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/smartplay.com\/wp-content\/uploads\/2025\/07\/Loteri-Cymru-Queen-Street-activation-program-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" \/><\/noscript><\/a>\n<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3ce58f2\" data-elementor-lightbox-title=\"lottery-funding-millennium-bridge\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAxMTY4LCJ1cmwiOiJodHRwczpcL1wvc21hcnRwbGF5LmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDdcL2xvdHRlcnktZnVuZGluZy1taWxsZW5uaXVtLWJyaWRnZS5qcGciLCJzbGlkZXNob3ciOiIzY2U1OGYyIn0%3D\" href='https:\/\/smartplay.com\/wp-content\/uploads\/2025\/07\/lottery-funding-millennium-bridge.jpg'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/smartplay.com\/wp-content\/uploads\/2025\/07\/lottery-funding-millennium-bridge-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/smartplay.com\/wp-content\/uploads\/2025\/07\/lottery-funding-millennium-bridge-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" \/><\/noscript><\/a>\n<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3ce58f2\" data-elementor-lightbox-title=\"mill-bridge\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAxMTY5LCJ1cmwiOiJodHRwczpcL1wvc21hcnRwbGF5LmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDdcL21pbGwtYnJpZGdlLmpwZyIsInNsaWRlc2hvdyI6IjNjZTU4ZjIifQ%3D%3D\" href='https:\/\/smartplay.com\/wp-content\/uploads\/2025\/07\/mill-bridge.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/smartplay.com\/wp-content\/uploads\/2025\/07\/mill-bridge-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/smartplay.com\/wp-content\/uploads\/2025\/07\/mill-bridge-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" \/><\/noscript><\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lotteries get creative with buzzworthy launch ideas Today, with consumers driving\u00a0so much of the\u00a0awareness generation through\u00a0social media, you&#8217;ve got to do something buzzworthy. Here are some examples of how some lotteries around the world have added large-scale visual elements to their launch campaigns in order to fuel social media sharing.<\/p>\n","protected":false},"author":1,"featured_media":3713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176],"tags":[],"class_list":["post-3712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lottery-marketing"],"_links":{"self":[{"href":"https:\/\/smartplay.com\/wp-json\/wp\/v2\/posts\/3712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartplay.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartplay.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartplay.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smartplay.com\/wp-json\/wp\/v2\/comments?post=3712"}],"version-history":[{"count":4,"href":"https:\/\/smartplay.com\/wp-json\/wp\/v2\/posts\/3712\/revisions"}],"predecessor-version":[{"id":102047,"href":"https:\/\/smartplay.com\/wp-json\/wp\/v2\/posts\/3712\/revisions\/102047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartplay.com\/wp-json\/wp\/v2\/media\/3713"}],"wp:attachment":[{"href":"https:\/\/smartplay.com\/wp-json\/wp\/v2\/media?parent=3712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartplay.com\/wp-json\/wp\/v2\/categories?post=3712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartplay.com\/wp-json\/wp\/v2\/tags?post=3712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}